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What Is AVOD?

Short answer

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AVOD stands for Advertising Video on Demand. It is a broad term used to describe streaming video services and content that are funded, either wholly or partly, through advertising.

 

Explanation

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Put simply, AVOD describes the wider world of advertising-funded streaming, offering businesses new ways to reach audiences beyond traditional broadcast television.

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AVOD allows viewers to watch video content on demand, with advertising appearing before, during or alongside their chosen programmes and films.

It covers several types of streaming services and advertising models:

  • BVOD (Broadcaster Video on Demand) – Broadcaster streaming services such as ITVX, Channel 4 and 5, offering advertising-supported programmes on demand. 

  • SFVOD (Short Form Video on Demand) – Shorter video content, including clips, highlights and entertainment, available through platforms such as YouTube and broadcaster services.

  • Ad-Supported SVOD (Subscription Video on Demand) – Subscription streaming services such as Netflix, Disney+ and Amazon Prime Video that offer advertising-supported viewing options.

  • FAST (Free Ad-Supported Streaming Television) – Free streaming channels supported by advertising, often presented in a traditional scheduled TV format, such as Pluto TV and Samsung TV Plus.

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Although these services operate differently, they all provide opportunities for advertisers to reach audiences through streaming video.

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Using first-party and third-party audience data, many AVOD platforms also allow businesses to target viewers based on age, location, interests, lifestyle and viewing behaviour.

What Are the Benefits of AVOD Advertising?

  • Broad streaming opportunities – Reach audiences across broadcaster platforms, subscription streaming services, short-form video and free streaming channels.

  • Precise audience targeting – Use demographic, geographic, interest-based and behavioural data to reach relevant viewers.

  • Trusted viewing environments – Advertise alongside professionally produced television programmes, films and other video content.

  • Accessible advertising budgets – Targeted campaigns can provide smaller businesses with a more affordable route into TV and streaming advertising.

  • Measurable campaigns – Monitor impressions, reach, frequency and completed views, depending on the platform.

  • Cross-platform reach – Connect with audiences watching on smart TVs, smartphones, tablets and computers.

Interested in AVOD advertising? Get in touch with TVADSWORK to explore the opportunities and costs for your business.

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At TVADSWORK, we help businesses navigate the increasingly varied world of advertising-supported streaming, identifying the most appropriate platforms, audiences and advertising formats.

From traditional broadcaster streaming services to subscription platforms and FAST channels, we plan campaigns around your audience, objectives and budget rather than simply recommending individual platforms.

We manage everything from audience targeting and media buying to creative production and campaign reporting, making streaming advertising straightforward and commercially meaningful.

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