How Do I Advertise On Prime Video?
Short answer
Businesses can advertise on Amazon Prime Video by placing video commercials within its ad-supported streaming content, giving brands access to audiences watching premium TV, films and entertainment.
At TVADSWORK, we can plan and book Amazon Prime Video advertising, help identify the most appropriate audience targeting and budget, and create your commercial if required.
We can also compare Amazon Prime Video with other streaming platforms, including Netflix, Disney+, ITVX and Channel 4, to determine which platforms — or combination of platforms — best fit your audience, objectives and budget.
Explanation
One of the particular strengths of Amazon advertising is its first-party shopping and behavioural data. Campaigns can be targeted using signals based on audiences' interests and buying habits, helping brands reach consumers who may be more relevant to their products or services.
For businesses that sell products on Amazon, advertising can go a step further. Your Prime Video advert can be linked to your Amazon product page, helping shorten the journey between seeing your TV advert and discovering or purchasing your product.
Please note that minimum spend criteria can apply to some Amazon Prime Video campaigns, depending on the campaign type, targeting and buying route.
Typical process
1. Campaign planning
Define target audience, budget and campaign objectives.
2. Commercial production
Create the television advert.
3. Clearance approval
Commercials must be approved by regulators before broadcast.
4. Media booking
Airtime is booked across selected channels and programmes.
5. Campaign monitoring
Performance is analysed and optimised where possible.
Contact TVADSWORK to find out how you can promote your business on Prime Video