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ITV has unveiled Dynamic Pause Ads, a brand new advertising format on ITVX that serves tailored adverts to viewers when they pause...

At TVADSWORK, we champion thoughtful, ethical marketing, especially when it comes to older audiences. But as Artificial Intelligence (AI)...

In today’s fragmented media landscape, TV sponsorship is one of the most effective ways for brands to build connections with their...

The way people watch television has changed dramatically in recent years. TV viewing habits have splintered across platforms, now...