The TVADSBLOG & Industry News

Last month we posted a blog discussing how AI is changing the consumer's search journey (https://bit.ly/AIChangesSearch) and what that means for advertisers. ThinkBox's latest Ultimate Nickables chart expands on this theme by discussing how, for brands looking to win in the age of AI, long-term brand building matters more than you might think. For years, marketers have talked about the importance of building a strong brand. Now, as consumers increasingly turn to AI and large

Podcast advertising has grown rapidly over the last decade, but one question has remained surprisingly difficult to answer: Does it actually work? A new YouGov study has provided one of the clearest pictures yet of podcast advertising in Great Britain, revealing something that many advertisers may find surprising. Yes, podcast adverts are frequently skipped. But they're also trusted, memorable and capable of driving real consumer action. For brands considering podcasts as par

The latest YouGov research into how people in Great Britain search for information confirms something many marketers have suspected: AI is changing the way consumers discover information online, but it's not replacing trusted channels. For brands, this presents an important opportunity. While AI assistants are becoming part of the customer journey, trust, authority, and brand recognition remain the deciding factors behind consumer decisions. That makes strong, memorable adver

For many SMEs, TV advertising still feels out of reach. But the data tells a different story. Advances in addressable TV and broadcaster streaming have made television more accessible, measurable and effective than ever before. SMEs Are Driving the UK Economy SMEs account for 99% of UK businesses, employing 60% of the workforce and generating over half of business turnover. Yet many still overlook TV as a viable marketing channel. More Small Advertisers Are Choosing TV TV is

At TVADSWORK we don't believe in making things complicated to justify our existence. It has always been our philosophy that as an industry, we’ve overcomplicated TV advertising, which is why an article published on Thinkbox earlier this year caught our attention. The television advertising landscape has evolved dramatically over the past two decades. As streaming platforms, connected TVs and on-demand services have grown, so too has the industry's vocabulary. Terms such as BV

For years, one of the biggest misconceptions around television advertising has been that it's only for large brands with large budgets. Universal Ads aims to change that by making it possible for SMEs to launch campaigns across Channel 4, ITV and Sky from a single self-service platform, lowering the barriers to entry and making premium TV advertising more accessible than ever. At TVADSWORK.COM, we've always championed making TV advertising more accessible, so we genuinely wel

The debate between YouTube and traditional television as advertising platforms has become increasingly important as media consumption habits continue to evolve. ​ Here we share our thoughts and highlight the findings from ThinkBox's Now & Next Event which occurred earlier this year, with a few stats we think you’ll agree are worth paying attention to. While television has traditionally been regarded as the dominant medium for reaching mass audiences, YouTube emerged as a powe

ITV has unveiled Dynamic Pause Ads, a brand new advertising format on ITVX that serves tailored adverts to viewers when they pause...

At TVADSWORK, we champion thoughtful, ethical marketing, especially when it comes to older audiences. But as Artificial Intelligence (AI)...

In today’s fragmented media landscape, TV sponsorship is one of the most effective ways for brands to build connections with their...

The way people watch television has changed dramatically in recent years. TV viewing habits have splintered across platforms, now...

The Walt Disney Company and ITV have announced a new first-of-its-kind initiative to carry each other’s streaming services, in the form...

Digital audio advertising is growing and now there's a smarter, more targeted way to reach your ideal audience through digital radio....

In today’s media landscape, advertisers are under more pressure than ever to make their marketing budgets work harder. Some might...

When it comes to TV advertising, it’s easy to assume that grabbing a viewer’s full and focused attention is the ultimate goal. After all,...

Congratulations to Helping Rhinos for an exceptional fundraiser at the Curzon Bloomsbury, London on Saturday 21st June! We were proud to...

ITV unveiled three new commercial innovations at ITV Showcase in Manchester on Thursday 12th June. Launched to an audience of over 500...

To make a TV campaign truly effective, it's essential to understand not just the two key types of advertising (brand building and short...

Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK...

To celebrate the launch of Destination The Repair Shop , a brand new board game and puzzle, Rachel Lowe Games and Puzzles set out to...