Our Most Popular Media Platforms
Our job is simple: to help your brand reach the right audience, wherever and however they choose to watch.
From traditional broadcast TV and connected TV to streaming and video-on-demand, today's television advertising landscape offers more ways than ever to reach specific audiences with precision and minimal wastage.
Over the years, we've identified the platforms and advertising opportunities that consistently deliver for our clients. Below, we've explained each one simply and clearly, helping you understand what's available, how it works and where it could fit into your advertising strategy.
LINEAR
Linear live viewing of TV channels where viewers watch programmes as they are broadcast on a set schedule.
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VIDEO ON DEMAND (VOD)
On demand and live streamed programming allowing viewers to watch what they want, when they want. Ads can be viewed via Smart TVs, PCs, Laptops, Tablets & Mobiles. Sometimes referred to as BVOD (Broadcaster Video on Demand)
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SUBSCRIPTION VIDEO ON DEMAND (SVOD)
It is a streaming model where users pay a recurring fee (monthly or annually) to get unlimited, on-demand access to a library of TV shows and films. Some SVOD platforms offer ad-free tiers.
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PAUSE ADS
A full screen static billboard ad that automatically appears when the viewer pauses the programme they are watching on VOD. The ad fills the screen and remains there until the viewer exits the ad or resumes the content.
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SKY ADSMART
Sky's addressable TV advertising platform that enables advertisers to show different adverts to different households watching the same programme based on selected audience characteristics such as location, demographics, and interests.
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SHORT FORM VIDEO ON DEMAND (SFVOD)
Video advertising serving often bite-sized,15-30 second adverts around Sky’s digital content, hosted on Sky apps and websites, social media and 700+ partner websites
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SKY ONE CAMPAIGN
Combines both LINEAR (live) via Sky Adsmart and VOD (Video on Demand) TV. Allows brands to measure TV campaigns across live broadcasting and on demand simultaneously.
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LINEAR RADIO
Scheduled radio programming that listeners tune into live, including FM & AM radio stations. This includes both national and regional radio stations.
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DIGITAL RADIO
Radio services that are broadcast using digital technologies instead of traditional AM or FM. Digital platforms can provide broadcasters with audience and listening activity data, helping them measure reach, listener behaviour, and service performance.
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