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TV Advertising Vs Social Media Advertising
Short Answer
TV advertising is generally better for mass reach and brand building, while social media advertising excels at targeted digital engagement and direct response.
Comparison
TV Advertising
Audience reach: Very high
Brand trust: High
Cost structure: CPT (cost-per-thousand)
Best use: Brand awareness
Social Media
Audience reach: Targeted
Brand trust: Moderate / low
Cost structure: CPC / CPM (cost-per-click / cost-per-thousand)
Best use: Direct response
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