How Do You Advertise on ITV?
Short answer
To advertise on ITV, businesses typically work with a TV advertising agency or media buying specialist who plans the campaign, books airtime and manages the production and approval of the commercial.
Explanation
Advertising on ITV involves several steps including planning the campaign, producing the commercial and obtaining regulatory approval before broadcast.
Advertisers usually work with a specialist agency that understands how the buying process works and can identify the most effective programmes and time slots.
Typical process
1. Campaign planning
Define target audience, budget and campaign objectives.
2. Commercial production
Create the television advert.
3. Clearance approval
Commercials must be approved by regulators before broadcast.
4. Media booking
Airtime is booked across selected channels and programmes.
5. Campaign monitoring
Performance is analysed and optimised where possible.