TVADSWORK
TOOLKIT
Take control of your TV Advertising
The TVADSWORK Toolkit is the industry's first free collection of simple, interactive tools designed to put you firmly in control of your TV, radio and creative planning. No jargon. No paywalls. No sign-ups. Just practical tools that help you understand budgets, audiences, reach, production costs and campaign performance in minutes.
For too long, media planning has felt more complicated than it needs to be. We've changed that. As one of the UK's most trusted agencies for businesses taking their first steps into TV advertising, we've created the toolkit we wish had always existed—making professional media planning transparent, accessible and genuinely useful. Whether you're exploring an idea or planning your next campaign, the TVADSWORK Toolkit gives you the confidence to make informed decisions, completely free of charge.
Want to understand whether a TV campaign will work for you? This media calculator has been developed by TVADSWORK to assist in estimating your return on investment (ROI)
Before investing in TV advertising, let's make sure your business is ready to get the very best results. In just two minutes, we'll highlight what's already in place and where a few small improvements could make a big difference.
This simple questionnaire will give TVADSWORK everything they need to begin crafting a TV commercial that is bold, effective, and completely aligned with your brand.
The TVADSWORK Creative Cost Calculator enables users to estimate the total cost of producing a professional, TV ready commercial.
Meet AdPilot® — the revolutionary new platform that lets you plan and evaluate addressable streaming TV campaigns across some of the nation's favourite broadcasters like Sky, Prime and C4 in minutes. There's nothing else like it to plan your campaign!
Capture attention when it matters most. ITVX and 4 Pause Ads offer a digital billboard in a brand-safe format that appears when viewers hit pause, delivering high visibility without disrupting the viewing experience.
See how your budget translates into impressions, frequency and the number of people (customers) reached with the TVADSWORK Campaign Planner
Creating a TV commercial is unlike any other form of visual advertising. Our simple and handy guide will help you navigate the creative process with ease!
TVADSWORK know TV can carry a lot of slang and jargon. It can be tricky to navigate, so we've created a comprehensive list of terms to help with any words or acronyms that may elude you.
TV advertising no longer stops at broad regions. While the map shows the UK’s major broadcast areas, we can go much further — drilling down from region to micro-region, city, town and even postcode level.