What Is FAST TV?
Short answer
FAST TV stands for Free Ad-Supported Streaming Television. It allows viewers to watch free, scheduled television channels over the internet, with programmes funded by advertising. FAST TV combines the familiar experience of traditional broadcast television with the flexibility and technology of streaming, creating new opportunities for targeted, measurable TV advertising.
Explanation
FAST TV works much like traditional television, but instead of receiving programmes through a broadcast signal, viewers stream channels over the internet.
Unlike on-demand services, where viewers select individual programmes, FAST TV offers continuous, scheduled channels dedicated to specific genres such as movies, documentaries, cooking, sport and entertainment.
Popular FAST TV platforms include Pluto TV, Samsung TV Plus, LG Channels and Rakuten TV.
For advertisers, FAST TV provides another way to reach audiences on the big screen, often with competitive advertising costs and digital targeting capabilities.
Benefits of FAST TV advertising:
-
Free Streaming Channels: Reach viewers watching free, advertising-funded television channels.
-
Popular Platforms: Advertise through services such as Pluto TV, Samsung TV Plus and LG Channels, subject to inventory availability.
-
Audience Targeting: Target viewers using available demographic, geographic, interest and viewing data.
-
Cost-Effective Advertising: Access potentially lower-cost TV advertising opportunities compared with traditional broadcast campaigns.
-
Measurable Campaigns: Track impressions, reach and other campaign performance metrics.
-
Big-Screen Impact: Deliver TV commercials in a familiar, high-quality television viewing environment.
Contact TVADSWORK to explore FAST TV advertising opportunities.
At TVADSWORK, we help businesses navigate the expanding world of TV advertising, including FAST TV, Connected TV, traditional broadcast and on-demand streaming.
Whether you're new to TV or looking to extend an existing campaign, we'll help you identify the right platforms, audiences and budgets to make your advertising work harder.