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BUS REars: WHY WE LOVE IT

Large Audience Reach:

 

Buses travel through high-traffic areas, including busy city streets, highways, and residential neighbourhoods, exposing ads to a wide range of people, including drivers, pedestrians, and commuters.

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Constant Movement:

 

Since buses are constantly on the move, your advertisement can reach different areas throughout the day, increasing exposure across various locations and demographics.

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Long Dwell Time:

 

People stuck in traffic or waiting at bus stops have more time to notice and absorb the content of bus ads. This prolonged exposure can increase ad recall and effectiveness.

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Repeated Impressions:

 

Regular bus routes mean that the same people may see your ad multiple times a day, reinforcing brand awareness and message retention.

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Diverse Audience:

 

Bus ads reach a broad audience, including all ages, income levels, and backgrounds, making them effective for campaigns targeting the general public.

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Geographic Targeting:

 

Buses travel through specific areas, allowing advertisers to target neighbourhoods, districts, or regions.

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Low Cost Per Impression:

 

Compared to other forms of outdoor advertising, such as billboards, bus advertising often offers a lower cost per impression, providing value for money.

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Flexible Budget Options:

 

Advertisers can choose from various formats (full wraps, side panels, rear ads) and durations, making it a flexible option for different budgets.

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Eye-Catching Displays:

 

Bus ads are large and can feature vibrant colours and bold designs, making them hard to miss. This can create a strong visual impact and make the advertisement memorable.

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Mobile Billboards:

 

Essentially acting as moving billboards, bus ads can generate a significant impact in urban areas where billboard space might be limited or overly competitive.

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Hyperlocal Targeting:

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Bus ads can be tailored to specific routes that serve certain communities or business districts, making them ideal for local businesses or events.

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Trusted Medium:

 

Public transit is often seen as a community service, and ads on buses may benefit from this positive association.

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Low Cost Per Impression:

 

Compared to other forms of outdoor advertising, such as billboards, bus advertising often offers a lower cost per impression, providing value for money.

​

Flexible Budget Options:

 

Advertisers can choose from various formats (full wraps, side panels, rear ads) and durations, making it a flexible option for different budgets.

​

Eye-Catching Displays:

 

Bus ads are large and can feature vibrant colours and bold designs, making them hard to miss. This can create a strong visual impact and make the advertisement memorable.

​

Mobile Billboards:

 

Essentially acting as moving billboards, bus ads can generate a significant impact in urban areas where billboard space might be limited or overly competitive.

​

Hyperlocal Targeting:

 

Bus ads can be tailored to specific routes that serve certain communities or business districts, making them ideal for local businesses or events.

​

Trusted Medium:

 

Public transit is often seen as a community service, and ads on buses may benefit from this positive association.

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