How Much Does Streaming Advertising Cost?
Short answer
There are now multiple streaming advertising options available to brands, from subscription streaming services such as Netflix, Amazon Prime Video and Disney+ to broadcaster streaming platforms including ITVX and Channel 4.
The cost of advertising on these streaming platforms varies depending on the size of the channel and their respective audiences as well as the audience targeting, campaign length and number of impressions you want to deliver.
Explanation
The advantage of streaming advertising over linear (live) TV advertising is that you are often able to target your campaign using factors such as age, location, interests and viewing behaviour, all of which help to reduce wasted advertising spend. This means the required investment can be surprisingly accessible, making streaming advertising an option for SMEs as well as larger national brands.
Plus many of the streaming platforms now offer digital billboards when programmes are paused, which provide a cost effective way to achieve extended on-screen presence without the need for a TV commercial.
Streaming Platforms can also be a great way of aligning your brand with high indexing programme content via the 'Catch Up' rather than the premium priced spots that go out during the 'live' linear broadcast.
Contact TVADSWORK for recommendations for a Streaming TV advertising campaign based on your audience, location and budget
At TVADSWORK, we can compare the different streaming platforms and recommend the most appropriate combination for your audience and budget, rather than simply selling you space on a particular service.