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How Long Should a TV Advertising Campaign Run?
Short Answer
Most TV advertising campaigns run between three and eight weeks, depending on budget, objectives and the level of audience reach required.
Explanation
The effectiveness of a TV campaign is influenced by both reach and frequency.
Reach refers to how many people see the advert, while frequency refers to how often they see it.
Running a campaign over several weeks helps ensure viewers see the advert multiple times, which improves brand recall.
Campaign planning factors
• Campaign objectives
• Audience reach goals
• Budget available
• Seasonal timing
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