How Much Does It Cost To Advertise On ITVX?
Short answer
As is the case with all airtime campaigns, the cost of advertising on ITVX varies depending on your target audience, campaign length, targeting requirements and the type of advertising you choose.
But ITVX advertising is popular with our clients as it can be a cost-effective way for businesses to access TV audiences without the budget traditionally associated with national television advertising.
Explanation
.Campaigns can be targeted using first and third party audience, demographic and behavioural data, helping your advertising reach the right viewers and reduce wasted spend. Advertising on ITVX is also popular with clients as it allows brands to sit alongside premium high indexing content such as I'm a Celebrity or Love Island for example via 'Catch Up' as opposed to the much more expensive liner 'Live' programming.
Another option for advertising on ITVX without a big budget is ITVX Pause Ads which display your brand on screen when a viewer pauses their programme. Pause Ads can be particularly accessible because they use a static creative rather than requiring a traditional TV commercial, helping to keep production costs down.
Ways to Minimise Cost of Advertising on ITVX
Targeted ITVX Advertising Campaigns
Target using first party data to promote your message to viewers that more closely match your consumers.
ITVX Pause Ads TV Adverttsing Campaigns
A digital billboard that gives you extended onscreen presence without the need for higher creative costs.
ITV Offers and Promotions
We work closely with our account managers at ITV and are always able to advise on any special offers or promotional rates that maybe available to you. These may include seasonal promotions, incentivised rates for new to TV clients or distressed sale prices on sponsorships.
Contact TVADSWORK for an ITVX advertising cost based on your campaign requirements
At TVADSWORK, we can advise on ITVX advertising costs, targeting and creative options, including ITVX Pause Ads, and build a campaign around your audience, objectives and available budget.