How Do I Advertise On Netflix?
Short answer
At TVADSWORK, we can plan and book Netflix advertising on your behalf, advise on the most appropriate targeting and budget, and create a suitable commercial if you don't already have one.
Importantly, we can also compare Netflix with other streaming options, including Amazon Prime Video, Disney+, ITVX and Channel 4, to determine which platforms, or combination of platforms, are most appropriate for your audience and objectives.
Explanation
Since late 2022, businesses have been able to advertise on Netflix by placing commercials within its ad-supported subscription service, allowing brands to reach Netflix viewers alongside premium TV and entertainment content.
What is more, you don't need to be a huge national brand to advertise on Netflix. Campaigns can be planned to suit different budgets, using targeting criteria such as location, age, interests and viewing behaviour, thus reducing unnecessary wastage and making Netflix an increasingly accessible part of the TV and streaming advertising landscape.
Typical process
1. Campaign planning
Define target audience, budget and campaign objectives.
2. Commercial production
Create the television advert.
3. Clearance approval
Commercials must be approved by regulators before broadcast.
4. Media booking
Airtime is booked across selected channels and programmes.
5. Campaign monitoring
Performance is analysed and optimised where possible.
Contact TVADSWORK to find out how you can promote your business on Netflix