Can TV Advertising Target Postcodes?

Short answer

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​Yes. TV advertising can now be targeted geographically, including by postcode, although the level of targeting available depends on the platform and type of TV advertising you choose.

Explanation

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Traditional linear TV is generally bought across broader geographic regions, whereas addressable and streaming TV platforms can offer much more precise location targeting, some down to specific postcode areas which can then be combined with other audience criteria such as age, household type, interests and demographics.

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This makes TV advertising increasingly accessible to local and regional businesses, allowing campaigns to focus on the households most relevant to them rather than paying to reach viewers across the whole country.

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However, very narrow postcode targeting isn't always the most effective approach. At TVADSWORK, we consider your audience, location and available budget to recommend a targeting area that gives your campaign enough scale to be meaningful while minimising unnecessary wastage.