What Is Connected TV?
Short answer
Connected TV (often shortened to CTV) simply means any television that is connected to the internet.
From an advertising point of view, Connected TV is where TV and digital meet.
Explanation
Connected TV advertising combines the impact and credibility of traditional television with the audience targeting and measurement capabilities of digital advertising.
Rather than relying solely on scheduled broadcasts, advertisers can reach audiences watching streaming and on-demand content on internet-connected televisions.
CTV advertising allows businesses to target specific audiences using demographic, geographic, behavioural and other audience data, helping reduce wasted advertising spend.
Campaigns can also be measured through impressions, reach, frequency and, where supported, website visits and other responses.
For businesses new to TV advertising, Connected TV offers an accessible, flexible and highly targeted way to advertise on the big screen, often with smaller budgets than traditional mass-reach TV campaigns.
Benefits of Connective TV:
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Popular Streaming Platforms: Advertise across services such as ITVX, Channel 4, Sky, Amazon Prime Video, Netflix and Disney+, subject to advertising availability.
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Precision Targeting: Reach audiences based on location, demographics, interests and purchasing behaviours, where available.
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Reduced Wastage: Focus advertising spend on households and viewers most relevant to your business.
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Measurable Results: Track campaign delivery, reach, impressions and other performance indicators.
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Big-Screen Impact: Combine the attention, credibility and viewing experience of television with digital advertising technology.
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Flexible Budgets: Access TV advertising opportunities without necessarily committing to large national campaigns.
Contact TVADSWORK to explore Connected TV advertising/
At TVADSWORK, we make Connected TV advertising simple and accessible for businesses of all sizes. From selecting the right streaming platforms to targeting your ideal audience and measuring results, we'll help you build a CTV campaign that works for your objectives and budget.