How Much Does It Cost To Advertise On ITV?

Explanation

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ITV advertising doesn’t necessarily require a huge budget, it is accessible to businesses of all shapes and sizes. Regional and targeted campaigns can make TV advertising accessible to smaller and growing businesses, with it not being uncommon for SME brands to spend around £10k on their airtime. That’s across all ITV channels and bespoke targeting on our streaming platform, ITVX. 

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Furthermore advertising on ITV’s smaller channels with specific audience demographics, like ITV3 can help in targeting specific consumer groups whilst keeping costs down. Similarly, ITVX allows advertisers to target specific audiences using viewer and audience data, helping to reduce wasted spend. [Link to How Much Does Advertising on ITVX cost],

At TVADSWORK, we plan ITV advertising campaigns around your objectives and budget rather than offering a one-size-fits-all package. We can advise on the most cost-effective approach, provide realistic ITV advertising costs and, importantly, tell you if we don’t believe TV is the right investment for your business.

Ways to Minimise Cost of Advertising on ITV

Regional ITV Advertising Campaigns
Target viewers within specific areas such as cities or regions.

Targeted ITV Advertising Campaigns
Target using first party data to promote your message to viewers that more closely match your consumers.

Short Promotional Campaign bursts
Running a campaign over a few weeks can create impact without a large long-term budget. These types of campaigns work better for promotions with a strong call to action rather than brand building which typically require less intense longer term planning.

Daytime TV Advertising Slots
Daytime airtime spots are typically more budget friendly. These are particularly good if you want to attract demographics who are usually at home during the day, e.g. parents, grandparents, retirees

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ITV Advertising Campaigns on Selected Channels

Some of ITVs smaller channels, such as ITV3 are specifically geared to different audience demographics. As viewerships are lower than ITV1 these can be cost effective ways of reaching a target consumer group.

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ITV Offers and Promotions

We work closely with our account managers at ITV and are always able to advise on any special offers or promotional rates that maybe available to you. These may include seasonal promotions, incentivised rates for new to TV clients or distressed sale prices on sponsorships.