How Are TV Adverts Targeted?

Short answer

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TV targeting today works in three simple ways, depending on the platform you are advertising on. 

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1. By programme and channel

2. By Person

3. By Household

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Explanation

Let's look at those in a little more detail:

1. By programme and channel  - This applies predominantly to traditional 'Linear' TV

You choose environments/genres that naturally attract your audience.

This is broad, powerful and ideal for awareness.

2. By person  - This applies to subscription and broadcaster streaming channels, where first and third party data is available (e.g. ITVX, 4, Prime, Netflix, Disney, Paramount)

Your ad is shown based on who the viewer is.

You can target by:

• Age

• Location

• Interests

• Viewing behaviour

Or even shopping habits, in the case of Prime.

3. By household (Sky AdSmart)

Your ad is delivered only to homes that match your criteria:

• Postcode or radius

• Household income

• Family status

• Lifestyle and buying behaviour

So in simple terms:

• Traditional TV finds the right environment

• Streaming TV finds the right person

• AdSmart finds the right home

Modern campaigns blend all three for maximum impact and minimal waste.

Contact TVADSWORK to find out how to best target your audiwnce to maximise your budget and minimise waste.

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At TVADSWORK, we’re broadcaster and channel agnostic. We want to ensure every single pound of your media budget is wisely spent so we will always advise based on where the right audience is for you.