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THE tvadsblog & INDUSTRY NEWS


The changing landscape of video viewing: Where are we watching now?
In recent years, there has been a significant transformation in the way we consume video content. YouTube is growing rapidly, social...
hannah@tvadswork.com
Apr 82 min read


TVADSWORK Creative Director, Andrew Telling to host AI panel at the Silver Marketing Summit 2025
We’re excited to announce that our very own Andrew Telling, Creative Director at TVADSWORK, will be hosting a panel discussion at the...
hannah@tvadswork.com
Apr 32 min read


The need states of TV and video viewing
When we access video content, we do so to satisfy a specific need and these needs shift throughout the day. In the morning, we may seek...
hannah@tvadswork.com
Apr 13 min read


Channel 5 and My5 unite under a single brand
Channel 5 and My5 have relaunched as 5, uniting the broadcaster’s linear and streaming platforms under one brand. Following record growth...
hannah@tvadswork.com
Mar 263 min read


ITV launch YouTube Sales
For over 70 years, ITV has been a staple in British television, bringing beloved shows to homes across the country. Since the launch of...
hannah@tvadswork.com
Mar 252 min read


Why subtitles in TV advertising are a game changer for engagement and accessibility
It’s estimated that less than half of television adverts in the UK are subtitled. While UK regulations mandate that broadcasters provide...
hannah@tvadswork.com
Mar 212 min read


Boost your brand with a SKY TV sponsorship - latest opportunities
In today’s fast moving media landscape, getting your brand noticed is more challenging than ever. That’s where SKY TV sponsorship comes...
hannah@tvadswork.com
Mar 183 min read


The hidden value of TV advertising
In today’s data-driven world, it’s easy to focus solely on the visible metrics when evaluating your TV advertising campaign. Return on...
hannah@tvadswork.com
Mar 134 min read


ITV4 hits the Bullseye with record breaking weekend viewership
ITV4 had a record breaking day on Saturday 1st March, achieving its highest ever daily audience share at 5.5%. The day was packed with...
hannah@tvadswork.com
Mar 102 min read


Questions to ask your TV advertising agency
Choosing the right TV advertising agency can make or break your campaign's success. To ensure you're working with a partner that aligns...
hannah@tvadswork.com
Mar 32 min read


The evolution of TV viewing
The TV landscape has transformed dramatically in the past five years, and it’s fair to say that watching television has never been...
hannah@tvadswork.com
Feb 242 min read


Connect with your audience with ITVX Mother's Day pause ad packages
£1.4 billion was spent on Mother's Day in 2024 - a 4.4% increase from the previous year (Mintel, Statisa). As consumer confidence...
hannah@tvadswork.com
Feb 122 min read


Cinema advertising: why brands should pay attention
A long standing staple of the entertainment industry, cinema continues to draw audiences in with the promise of immersive story telling,...
hannah@tvadswork.com
Feb 53 min read


AI in advertising: enhancing targeting, preserving creativity
There has been much coverage in recent news with stories about the growth in Artificial Intelligence (AI) and its profound impact across...
hannah@tvadswork.com
Jan 163 min read


TVADSWORK celebrates the launch of Destination The Repair Shop board game and puzzle
At TVADSWORK, we’re passionate about connecting creative ideas with the audiences they deserve, which is why we are thrilled to announce...
hannah@tvadswork.com
Nov 21, 20244 min read


A complete guide to Amazon Prime Video Ads
This complete guide to Amazon Prime Video ads details how brands can reach a highly engaged and valuable audience through targeted ads.
hannah@tvadswork.com
Nov 14, 20243 min read


TVADSWORK shortlisted for 'Best TV Campaign' award
We were thrilled to learn this week that TVADSWORK has been shortlisted in the 'Best TV Campaign' category for the forthcoming Silver...
hannah@tvadswork.com
Jun 12, 20241 min read


TVADSWORK invests in Rachel Lowe Games and Puzzles Destination - The Repair Shop board game
We are thrilled to have joined forces with Rachel Lowe Games and Puzzles to produce the highly anticipated “Destination – The Repair...
hannah@tvadswork.com
Jun 3, 20242 min read


ITVX launch Pause Ads
The launch of Pause Ads on ITVX this week brings, for the first time on the channel, an addressable billboard directly into the viewer's...
hannah@tvadswork.com
May 21, 20242 min read


UEFA Euro 2024: Put your brand at the heart of the action
The Euros are are set to dominate national conversation this summer, and your brand can be part of the action. The UEFA Euro 2024 kicks...
hannah@tvadswork.com
Apr 3, 20241 min read
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