Amazon Prime Video has been the fastest growing streaming video on demand service in the past 3 years, evolving into a market leader in premium, video led content, boasting millions of subscribers worldwide.
Having recently expanded into advertising, for the first time, brands can reach a highly engaged and valuable audience through targeted video ads on the platform.
About Prime Video
Prime Video offers a large collection of premium programming in a single app, across thousands of device types. It hosts an array of titles including UK produced Originals, BAFTA-winning series, Global Amazon MGM series, movies and live sport.
Content can be watched on smart TVs, game consoles, mobile phones, tablets, laptops, and other compatible streaming devices. Viewers can also watch offline on the Prime Video app when content is downloaded.
The Prime Video audience
The Prime Video audience is highly engaged and highly valuable. They tend to be tech-savvy, affluent, and actively seeking out new products and services. By tapping into this audience, brands can effectively raise brand awareness, foster brand loyalty, and drive measurable success.
Prime Video adverts explained
The ad experience includes both pre-roll and mid-roll ad breaks. The experience varies based on title with some featuring pre-roll only ad breaks. All of their ads are non-skippable and targeted to minimise wastage for the advertiser.
Prime Video ads are currently available in the UK, Germany, Austria, France, Italy, Spain, USA, Australia, Canada and Mexico.
While Amazon Prime members in the UK can pay an additional £2.99 per month for an ad-free experience, it’s been reported that nearly three-quarters (73%) of UK consumers are 'unwilling' to pay extra to opt out of advertising on Amazon Prime Video.
Currently, Prime Video has a significantly lighter ad load than traditional linear TV, with an average of only 2 to 3.5 minutes of ads per hour.
Prime Video targeting explained
Advertisers can use targeting to align ads with keywords and products related to a shopper's past searches. They can also use manual targeting to select specific keywords and products for their ad campaigns.
Check out our 90-second explainer video that illustrates how Amazon Prime Video targeting works: www.amazonprimeadverts.com.
One of the key advantages of advertising on Amazon Prime Video is the platform's ability to offer highly targeted and segmented advertising opportunities. Unlike traditional television advertising, where there is generally more broader demographic targeting, Amazon Prime Video allows for a more granular approach to audience selection.
This level of targeting ensures that a brand's ads are shown to the most relevant and engaged users, increasing the likelihood of generating meaningful engagement and ultimately, driving conversions.
Success stories
Multiple brands have successfully leveraged Amazon Prime Video so far:
Luxury skincare brand La Prairie used high-impact ads, resulting in increased brand awareness and web traffic.
Audi promoted their electric vehicle by integrating sponsored content on Prime Video, leading to stronger sales.
Sony used shoppable video ads to showcase their televisions, driving significant engagement and conversions.
Boost your website and brand visibility
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TVADSWORK - official Amazon partner
As one of the few UK based Amazon partners, TVADSWORK are perfectly placed to create your first Prime Video ad campaign to target your next customer in the UK, Europe or globally!
Ask us how hello@tvadswork.com
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