We were thrilled to learn this week that TVADSWORK has been shortlisted in the 'Best TV Campaign' category for the forthcoming Silver Marketing Association Awards.
Having joined the Silver Marketing Association earlier this year, we submitted an entry for the national TV campaign we created and delivered for Swedish tech company, Doro.
These awards recognise and celebrate companies that have delivered a successful marketing campaign focusing on the older demographic, showing creativity, empathy and measurable results.
A key objective of the Doro TV campaign was to introduce Doro handsets to a new audience, clearly and simply demonstrate a key USP and differentiate Doro handsets from any other technology brand.
Adhering to the key marketing to seniors’ principles, we focused on using relatable language and factual information that demonstrated to a senior audience that a Doro product would improve their quality of life. With a clear tone showcasing that Doro products work for them and not the other way round, the ad also demonstrated how a Doro product can provide the independence that is desired and give loved one’s peace of mind.
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The emotional connection through story telling resonated with viewers, strengthened customer loyalty and influenced purchasing decisions. Our detailed media plan introduced Doro to all UK adults with 24 million impacts, resulting in a huge uplift in webhits.
We're honoured to be in the company of such amazing nominees and look forward to attend the awards ceremony on Tuesday 25th June at the Cavendish Centre, London.
More information on the awards can be found here: https://silvermarketingassociation.org/2024-awards-shortlisted-campaigns/
Stay tuned for updates!
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