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UEFA Euro 2024: Put your brand at the heart of the action

The Euros are are set to dominate national conversation this summer, and your brand can be part of the action. The UEFA Euro 2024 kicks off live from Germany on Friday 14th June and ITV have put together a winning advertising package, accessible for brands and budgets of all sizes.

We have seen how the football tournament has the ability to unite the nation. In 2020, live coverage of ITV's matches averaged 7.3million viewers across 25 games, with the biggest single audience tuning in for the England v Denmark semi-final, averaging 24 million viewers.

Statistics have shown as the tournament progresses, the number of women watching increases, with the Euros final gender split being an equal 50/50.

The Euros also brings in more casual fans through shared viewing occasions, with the majority of viewers watching the match with family and friends.

The tournament runs between Fri 14th June - Sun 14th July

ITV has secured 25 exclusive games, with 11 of those running in peak, including:

  • 8pm, 14th June: The tournament’s opening game, Germany v Scotland

  • 8pm, 25th June: England’s decisive final group game against Slovenia

  • First pick of the 2nd stage Round of 16

  • First pick of the semi-final

And there are 3 ways ITV can guarantee a win for your brand:

  • A fixed price airtime guarantee for the best possible value

  • For an All Adults audience - they're fixing the price for All Adults for the first time in ITV's History

  • At a discounted rate - with no minimum investment required

To find out more how your brand can be in the heart of the action this summer, contact

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