Choosing the right TV advertising agency can make or break your campaign's success.
To ensure you're working with a partner that aligns with your goals, we've compiled a list of questions to act as a starting point to ask a potential, or your current, TV advertising agency.
These are the questions we hold ourselves accountable to within TVADSWORK, ensuring we meet the highest standards for our clients.
Agency expertise and approach
Do the agency Directors/Owners actively oversee and contribute to campaigns?
Does the agency fully understand TV advertising and simplify the process for new advertisers?
Can they look at your business holistically and provide recommendations to improve campaign effectiveness?
Do they treat all clients equally, regardless of media spend?
Maximising media spend
Does the agency utilise both linear and advanced TV advertising to optimise reach?
Can they secure the best possible support from broadcasters through their relationships with local and national sales houses?
Do they pass any cost savings directly to you?
Will they ensure your TV campaign integrates seamlessly with your digital marketing efforts?
Creative development and execution
Does the agency offer in-house creative services to streamline communication between planning and creative teams?
Will your creative align with your campaign objectives?
Can they eliminate unnecessary third-party costs?
How do they ensure your ad connects emotionally with your audience?
Will they develop a strong features and benefits led message for your campaign?
Data-driven strategy and performance tracking
Do they use industry leading software for detailed campaign analysis?
Pre-Campaign: Can they reconcile data from any previous campaigns, even those they didn't manage?
During the Campaign: Do they offer in-flight reporting and have the ability to adjust schedules if needed?
Post Campaign: Will they provide accountability reports, demonstrating ROI and audience engagement?
Are they proactive in bringing new ideas and strategies to improve your results?
Additional services to enhance your campaign
Do they also offer planning and creative support for radio campaigns?
Can they arrange cinema advertising?
Do they also specialise in Amazon Prime TV?
Can they conduct market research polls to analyse brand insights?
Asking these questions will help you align with a TV advertising agency that not only delivers great results, but also acts as a true strategic partner. The right agency for your brand will ensure your investment is optimised, your message resonates and your brand grows effectively.
Want to find our more about TV advertising? Book a 30 minute intro meeting at hello@tvadswork.com.
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