ITV4 had a record breaking day on Saturday 1st March, achieving its highest ever daily audience share at 5.5%. The day was packed with top tier sports action, drawing in record numbers.
A key player in this milestone was the FA Cup clash between Manchester City and Plymouth Argyle. The match was watched by football fans across the country, reaching a peak viewership of 2.3 million. But the excitement didn’t stop there, ITV4’s afternoon coverage of the UK Open Darts also contributed to the record share, pulling in over 500,000 viewers at its peak. The combination of these two powerhouse events helped push ITV4 to an unprecedented level of success.
You could call it the Luke Littler effect. Since bursting onto the scene at the World Darts Championship, Littler has single-handedly brought a fresh wave of enthusiasm to the sport. His meteoric rise has introduced darts to a new audience, significantly boosting ITV4’s viewership numbers.
The final was further proof of his influence, as his victory attracted the largest darts audience in the past 12 months, peaking at an impressive 900,000 viewers.
This incredible surge in popularity showcases just how much sports fans have embraced Littler and the drama of live darts. His rapid rise to fame has made him one of the most talked about names in the game, and his continued success is likely to keep fans glued to their screens in the months ahead.
With such an electrifying start to 2025, the future looks bright for both ITV4 and the world of darts. As we look ahead to the rest of the year, we can’t wait to see what’s next. One thing is for for sure, ITV4 is set to continue to be the home of sporting drama. 🎯
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