The Facts You Need

THE MAJORITY OF UK ADVERTISERS ARE SMES AND SMALLER SPENDERS.

TV DRIVES BOTH SHORT-TERM SALES AND LONG-TERM GROWTH

TV CREATES TRUST AND DRIVES REACH

TV COMMERCIALS BOOSTS THE EFFECTS OF OTHER MEDIA CHANNELS

TV IS AFFORDABLE & ACCOUNTABLE

THE EFFECTS OF TV ARE IMMEDIATE FOR MOST BUT ALSO SUSTAINED

THERE ARE MANY OPTIONS BEYOND LINEAR TV ADVERTISING.

WE WATCH 2H, 57M OF BROADCASTER TV EACH DAY AND 34M OF SUBSCRIPTION VOD VIEWING. 

16-34S  WATCHED 1H, 24M OF BROADCASTER TV AND 51M OF SVOD EACH DAY. 

TV ADVERTISING ACCOUNTS FOR 87% OF THE VIDEO ADVERTISING WE SEE EACH DAY AND 68% FOR 16-34S.

THERE IS A STRONG RELATIONSHIP BETWEEN TV ACTIVITY AND SEARCH VOLUME.

TV ADVERTS REMAIN EXCELLENT VALUE VS. ONLINE VIDEO. THE AVERAGE COSTS PER 30 SECOND (000S) ARE:
TV - £7, YOUTUBE- £13 AND OTHER ONLINE VIDEO £135

TIME LENGTH SHOULD BE AS LONG AS IS REQUIRED TO EFFECTIVELY ACHIEVE THE OBJECTIVE.

LONGER ADS: MORE MEMORABLE, MORE EMOTION, CREATE MORE STAND OUT AND ARE BETTER AT DRIVING BRAND FAME.

SHORT ADS: MORE COST EFFICIENT, GOOD FOR SIMPLE MESSAGING, BETTER FOR LOW BUDGETS, SERVE AS A TRIGGER / REMINDER FOR A LONGER AD.