Be on TV for under £5,000 with low cost, high impact Pause Ads on ITVX & 4
- hannah@tvadswork.com
- May 13
- 2 min read
Think television advertising is out of reach? Think again. With ITVX and Channel 4 Pause Ads, you can put your brand front and centre in living rooms across the UK, without the high production costs of traditional TV commercials.
What are Pause Ads?
Pause Ads are full-screen digital billboards that appear when viewers pause their favourite content on ITVX and Channel 4.
Seamlessly integrated and non-intrusive, these ads make the most of viewer attention without disrupting the viewing experience.
Why Pause Ads work
📊 3.9 minutes average pause time
⏱️ 60% of pauses last over 60 seconds.
📈 Up to 3x higher ad recall than standard pre-roll formats.
🎯 80% of impressions are viewed on the big screen
✅ Full ad visibility, no disruptions from overlays, buttons, or text interruptions.
Affordable, flexible, and targeted TV advertising
You can now reach your audience from just 3p per view. Whether you're targeting a single town or a national audience, we offer flexible packages to suit every budget.
Local targeting options let you advertise where you want, to who you want.
Professional ad creation
Our in-house creative team has produced over 200 TV commercials. For just £999, we’ll take care of:
📺 Full ad creation
📺 All technical & legal compliance, adhering to ASA and broadcast standards
📺 Conformation and delivery to the TV station.
Just tell us your target region, audience, and campaign dates, and we’ll handle the rest.
A better viewing experience
Pause Ads are designed to keep viewers in control, reducing ad fatigue and creating a better user experience. Plus, with frequent joint viewing, your message often reaches more than one person at a time, all while sitting next to premium ITV and Channel 4 content including hit dramas, reality shows, and news.
Ready to get started?
Don’t let traditional creative costs hold your brand back from the power of TV. Contact us today to launch your own Pause Ad campaign and reach your audience in a smarter, more cost-effective way.
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