The benefits of combining TV and radio advertising

Radio and television offer a powerful and much used media combination that helps to enhance campaign reach and brand recall.

Television and radio share many common strengths; they are widely consumed daily, account for a high share of the average consumer’s media day, and effectively reach new customers while emotionally engaging them with a brand.

Reaching a wider audience

Television remains a dominant medium in UK households, with millions tuning in daily to watch their favourite shows, news, and sports events, while radio continues to be a staple for commuters, workers, and digital listeners.

Brands who combine their TV and radio advertising can extend their reach, and connect with audiences at home, on the move, or at work.

Enhanced brand recall

Radio is often used to broaden the impact of a TV campaign by exploiting strong audio brand cues that readily bring the brand to mind. This triggers visual recall of the TV commercial across the day, extending the overall campaign reach and effectiveness.

Cost effective reinforcement

Radio advertising is typically more cost efficient than television advertising and allows for greater frequency. Brands can use radio ads to reinforce their TV campaigns at a reduced cost, ensuring their message remains fresh in consumers’ minds without exceeding their budget.

Audience engagement

TV provides a strong visual and emotional connection with audiences, while radio builds familiarity and trust through voice and repetition. A well crafted campaign that runs on both mediums delivers a multi sensory experience. For example, a TV advert may introduce a product, and a subsequent radio ad can remind listeners about it when they’re out shopping or commuting, reinforcing the message in real world scenarios.

Flexibility and adaptability

Radio advertising offers a level of flexibility that complements TV campaigns. While TV ads often require longer production times and higher budgets, radio ads can be produced quickly and updated to reflect changing promotions or market conditions. This allows brands to maintain an agile approach to their marketing strategies, adjusting their messaging as needed.

Cross promotion and engagement

The rise of digital streaming and social media means that consumers interact with content across multiple platforms. A viewer who sees a TV ad in the evening might hear a related radio spot the next morning, reinforcing the message and increasing brand familiarity.

At TVADSWORK, we specialise in creating compelling TV and radio campaigns that work seamlessly together. From expert production to strategic media placement, we handle every aspect of your advertising needs, ensuring your message reaches the right audience at the right time

Contact us today to learn more about how we can help bring your advertising vision to life. hello@tvadswork.com