A spotlight on Sky Media's One Campaign

The way people watch television has changed dramatically in recent years. TV viewing habits have splintered across platforms, now spreading across live TV, catch-up and streaming services.

Sky's 'One Campaign' is built around the simple idea of instead of chasing platforms, focus on reaching people. 'One Campaign' targets the person, allowing brands to reach an individual regardless of where they're watching, reaching the right people across live television, VoD services such as Sky Go, and connected TVs.

Whereas in the past, advertisers would plan and measure campaigns across these platforms separately, 'One Campaign' unites them. It's built upon three core principles: One Audience, One Cost and One Campaign Report.

Sky One Campaign explained:

The 90 second video below explains how it works:

One Audience, wherever they watch

'One Campaign' uses smart planning and targeting to ensure that whether someone’s watching live TV, catching up later, or streaming on demand, they still see your campaign. Not because it's everywhere, but because it's where they are. From the viewer’s perspective it means ads feel more relevant and better timed.

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