Smarter Audio Advertising: Introducing audioXi from Bauer Media

Digital audio advertising is growing and now there's a smarter, more targeted way to reach your ideal audience through digital radio. Bauer Media launched audioXi on 1st July, a new digital audio platform that combines the scale of trusted UK audio brands with the precision of data-led targeting.

Here is why this new development is worth your attention:

What is audioXi?

audioXi is Bauer’s powerful new digital audio advertising solution that opens up access to hyper-targeted, data-driven audio campaigns. It taps into Bauer’s vast and trusted audio network, including major stations like KISS, Absolute Radio, Magic, and Greatest Hits Radio, and now for the first time, podcasts too.

It also leverages first-party data across Bauer’s 50+ media brands, including names like Grazia, Empire, and Mother & Baby. That means advertisers can now target audiences based on real listener behaviour, interests, and context, not just demographics.

Smarter segments and better results

audioXi offers over 100 pre-built audience segments built from real user behaviour, providing the tools to speak directly to the people who matter most to your brand.

Key features include:

• 🎧 Smart speaker, mobile, and podcast targeting

• 🌦️ Dynamic creative options that adapt based on location, weather, or time of day

• 📈 Audio Pixel tracking for real performance insights and attribution

With a monthly reach of 14.5 million UK listeners, representing 51% of commercial radio audiences, audioXi brings extensive reach and relevance to the digital audio space.

Simon Kilby, Managing Director, Bauer Advertising, says;“audioXi is now open for business to UK advertisers. The product empowers advertisers to connect with engaged listeners at scale while delivering measurable performance, and providing brands with new opportunities to harness the power of digital audio.”

The audio landscape is evolving rapidly, and platforms like audioXi are bridging the gap between data-driven digital advertising and the emotionally resonant power of sound. To see how this can work for your brand, contact hello@tvadswork.com