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How TV is revolutionising the Hospitality Industry

Television advertising is a valuable tool for reaching a diverse and broad audience.


Offering a dynamic platform to engage audiences, build trust, and promote unique experiences, increasing numbers of hospitality brands are turning to TV to elevate their presence and tap into the range of opportunities that it brings:


Visual Storytelling


Television provides a captivating visual platform to narrate a story. Through stunning visuals and emotionally resonant storytelling, it paints a vivid picture of unique offerings.

A man and woman watching TV

These immersive experiences not only capture a viewer's attention, but also help to inspire a desire to experience the brand in person.


Lifestyle Branding


Hospitality brands aim to transcend mere accommodation, dining and socialising opportunities and become a part of their customer’s way of life.


TV advertising plays a pivotal role in this transformation. By creating narratives that connect with viewers on a personal level, a good television campaign will establish an emotional connection and allow a brand to position themselves as integral components of their target audience's lifestyle.


Trust and Credibility


Trust is paramount in the hospitality industry and being seen on TV allows brands to convey their commitment to quality, safety, and guest/buyer satisfaction. Featuring real staff, customer testimonials, and behind-the-scenes glimpses can help to humanise the brand and build credibility.


Television in the UK is full of brilliant, high-quality content which broadcasters invest in heavily. This, alongside the tight regulation which governs TV content and advertising, makes it a safe environment for viewers and brands alike. So much so that 3 times more people trust TV than the next best performing advertising medium.


Targeted Outreach & Highlighting Offers


TV provides a flexibility to reach specific demographics, regions and target audiences effectively with a range of channels and day parts to connect with your ideal customer. TV also enables brands to promote timely offers and packages effectively. Whether it's a festive feast, a summer escape, a night out, or a romantic Valentine's Day dinner, it can capture the attention of potential customers at precisely the right moment. It is the ideal platform to highlight what sets you apart from the competition and highlight individual features.


Emphasising Sustainability Initiatives


With sustainability being a growing concern for all, companies that prioritise eco-friendly practices can showcase their sustainability initiatives, which not only attracts environmentally conscious guests but also aligns with broader societal values.

 

Integrating television into your marketing strategy brings a huge range of benefits which will leave a lasting impression with your potential customers. To discover more about TV and how it can work for you, contact the TVADSWORK team.


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