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The power of storytelling

Humans have been telling stories for thousands of years. They are a fundamental aspect of human culture and help us to make sense of the world around us. Stories appeal to our innate desire to connect, learn, be entertained and find purpose.

TV is the best platform for storytelling

It is undisputed that television is proven to be THE greatest storytelling platform, allowing advertisers to create memorable and impactful messages that resonate with viewers.

Encourages the emotional connection

Telling stories that create an emotional response is one of the most effective forms of advertising. An emotionally engaging advert will bring us together, build trust, encourage us to take action and will linger in our minds, long after the commercial has aired.

In fact, emotive advertising campaigns are 50% more likely to create large business effects, such as sales & profit. (Source: IPA Databank, 2008-2018 creatively awarded cases)

Stand out from the crowd

A great story will always capture audience attention. An engaged audience are more likely to remember your brand message, helping to not only make you stand out from the crowd but set you apart from your competitors too.

Telling the right story within a commercial will ultimately help your brand acquire customers, retain customers and turn those customers into brand ambassadors – three of the big goals of marketing, right?

Our creative team are on hand to create the perfect story for your business. To find out how this can work for you, contact: .

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